At Northeastern University, I marketed their bachelor's completion programs, where most students had doubts regarding their ability to finish. Many think it's too hard, too expensive, too time consuming, or that it 'isn't for them.' I developed a campaign called 'You can do it' to showcase real students who had real struggles, but who were ultimately successful.

This campaign included video profiles of students showing real emotion. This video of Dumazo was listed as a Northeastern University Institutional Accomplishment in 2017, and helped to increase enrollments by 20% YOY. Most rewardingly, many students later told us that Northeastern was the only school that made them feel like they could be successful.