I was part of a very small hand-selected team that worked on Northeastern’s final presentation to Major League Baseball, for us to become their Preferred Education Provider. In June 2017 MLB chose us, and I led our team to operationalize the partnership. We exceeded our aggressive first year enrollment goal and MLB has re-upped for another year.

We utilized countless different strategies and tactics to reach an audience that wasn’t familiar with Northeastern and who often thought of continuing education as ‘failure’ (meaning they weren’t going to make it in baseball).

I was able to convince MLB management to allow us to do retargeting off the MLB website (something they had never allowed before), utilized paid social (Facebook, Instagram, LinkedIn), email marketing, in-person events, and numerous B2B strategies to encourage teams to push us to relevant players.