At Taylor and Francis I led an initiative to develop 'FreeBooks' which are valuable free content products made up of hand-selected existing content + original content. Each has their own design, so the whole feels greater than the sum of its parts.

Several of these were done in conjunction with partners, like CreativeLIVE and Audio Engineering Society (where I worked to pursue and develop those partnerships).

5 years after the launch of these FreeBooks, they have gone on to generate tens of thousands of opt-ins and are still in use by the company.