Taking months of negotiation, in 2013 I finalized a long-term co-publishing and co-marketing deal with the American Film Market, one of the largest film markets in the world. We went on to publish many ‘AFM Presents’ books, which were very successful, and did numerous co-marketing activities.   

I turned the methodology I used in pursuing and structuring this deal into a case study that I shared with and presented to other parts of the Taylor and Francis business.